Blue Apron vs. Purple Carrot: Meal Delivery Comparison

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Blue Apron and Purple Carrot are two popular meal delivery services that can help you enjoy more healthy meals at home.

With simple recipes, step-by-step instructions, and premeasured ingredients, both can also help you save time on meal prep and improve your cooking skills.

However, several key differences set these two meal delivery services apart.

This article reviews Blue Apron and Purple Carrot to determine which service is right for you.

Here’s a basic overview of each service.

Blue Apron

Blue Apron is a meal delivery service specializing in providing simple and delicious recipes each week, along with the preportioned ingredients you need to prepare them.

Blue Apron offers several meal plans, including:

  • Signature: includes a variety of recipes with two servings each
  • Signature for 4: includes a variety of recipes with four servings each
  • Vegetarian for 2: includes vegetarian recipes with two servings each
  • Wellness for 2: includes nutritionist-approved recipes with two servings each, including meals that are lower in carbs or WW-approved

With most plans, you can select two to four recipes to build your own custom weekly menu.

Purple Carrot

Purple Carrot provides plant-based meal kits designed to improve your health and diversify your diet.

Each order includes easy-to-follow instructions and premeasured ingredients to help you save time on cooking.

The service’s 2 Serving Plan includes three or four dinners, while its 4 Serving Plan contains two or three dinners per week.

You can also add a selection of breakfasts, lunches, or snacks to your order for an additional fee.

Here are some of the menu options that each service offers.

Blue Apron

Blue Apron features a rotating menu with a variety of options to choose from each week.

For example, the Signature menu offers 11 unique recipes, while the Vegetarian for 2 menu provides 3–4 options per week.

Meals that are WW-approved, vegetarian, carb-conscious, and low calorie are also labeled so on the menu.

Here are a few examples of recipes you can select:

  • Cajun-Spiced Shrimp Bake with Remoulade and Pepper Rice
  • Korean-Style Beef Bowls with Shishito Peppers and Gochujang Mayo
  • Peanut Lentil Curry with Fried Eggs and Garlic Naan

The menu also includes information on the nutritional value, ingredients, and preparation instructions for each recipe.

Purple Carrot

Purple Carrot offers a wide selection of recipes on its dinner menu, each of which features an array of unique seasonal ingredients.

For example, its 2 Serving Plan offers eight options, while its 4 Serving Plan offers four meals to choose from each week.

The service also provides two breakfast and lunch meal kits, as well as an assortment of premade snacks.

Here are some examples of items on the menu:

  • Kimchi Grilled Cheese Sandwiches with Jalapeño and Sesame Butter
  • Black Pepper Tofu with Chinese Broccoli and Brown Rice
  • Creamy Miso Risotto with Roasted Winter Vegetables

Recipes that are low calorie, high protein, and gluten-, nut-, or soy-free are labeled so on the menu.

Each recipe is also accompanied by information on its nutritional value, ingredients and kitchen tools needed, potential allergens, and preparation instructions.

Here’s how each service varies in terms of price.

Blue Apron

Blue Apron ranges in price, depending on which plan you select.

Here’s the price for each plan:

  • Signature: $9.99 per serving
  • Signature for 4: $7.49–$8.99 per serving
  • Vegetarian for 2: $9.99 per serving
  • Wellness for 2: $9.99 per serving

Delivery is available throughout the contiguous United States, and shipping is free for most Blue Apron plans.

However, there’s a flat-fee shipping fee of $7.99 if you only order two recipes per week on the Signature, Vegetarian for 2, or Wellness for 2 plans.

Purple Carrot

Purple Carrot offers two meal plans, each of which differs in price.

You can also add breakfasts and lunches to your plan for an additional fee.

Here’s a closer look at the price of Purple Carrot:

  • 2 Serving Plan: $11.99 per serving
  • 4 Serving Plan: $9.99 per serving
  • Breakfasts: $4.49 per serving
  • Lunches: $8.99 per serving

You can also order snacks à la carte, which range in price depending on your selections.

Shipping is free for both the 2 Serving Plan and 4 Serving Plan, and delivery is available throughout the contiguous United States.

Blue Apron offers several recipes designed to support weight loss. Meanwhile, Purple Carrot promotes a plant-based diet, which may be beneficial for weight loss and fat loss.

Blue Apron

Blue Apron provides several meal plans and recipes that may help promote weight loss.

In fact, meals that contain fewer than 600 calories per serving are clearly labeled on the menu, and choosing them can help you decrease your calorie intake to support weight loss (1).

The service also offers a selection of WW-approved meals, which contain nutrient-rich whole foods that are low in calories, sodium, sugar, and saturated fat.

Blue Apron also encourages members to enjoy more healthy, homemade meals, regardless of their cooking experience.

Some studies show that consuming more home-cooked meals may be associated with improved diet quality and reduced body fat (2, 3).

Purple Carrot

Purple Carrot is focused on providing nutritious meals that are fully plant-based.

Some studies suggest that following a plant-based diet could aid weight loss and fat loss (4, 5).

Moreover, research shows that vegans and vegetarians tend to have a lower body mass index (BMI) and less belly fat than non-vegetarians (6, 7).

Like Blue Apron, Purple Carrot also offers meals containing fewer than 600 calories per serving, which could be beneficial for weight loss (1).

Additionally, preparing more home-cooked meals each week may be tied to a lower risk of being overweight (2, 3).

Here are some of the other potential benefits of each service.

Blue Apron

With plans starting at just $7.49 per serving, Blue Apron is one of the most budget-friendly meal delivery services available.

It also uses high quality ingredients in its meal kits, all of which are made without using genetically modified organisms (GMOs) or added hormones.

The company likewise emphasizes sustainability by partnering with family-run farms, ranches, and fisheries and adhering to strict animal welfare standards.

Additionally, about 85% of the weight of the packaging used by Blue Apron is recyclable. Detailed instructions on how to recycle packaging materials are available on the website.

Purple Carrot

Purple Carrot makes it easy to follow a plant-based diet by providing options for multiple meals throughout the day, along with extra snacks to help round out your diet.

In addition to supporting weight loss, following a plant-based diet may be associated with several other health benefits.

Studies show that plant-based diets may help improve blood sugar management and reduce blood pressure and cholesterol levels (8).

Furthermore, eating more plant-based products can reduce your environmental impact to promote sustainability (9).

Purple Carrot also uses mostly recyclable packaging and provides details on recycling each component on the website.

Here are a few of the drawbacks to consider with each service.

Blue Apron

Although Blue Apron offers several vegetarian, carb-conscious, and low calorie options, a limited number of selections are available for other dietary restrictions, including gluten-free, ketogenic, or vegan diets.

Also, there’s not an option to filter specific allergens or ingredients from meals, which may not be ideal for those with severe food allergies or intolerances.

Additionally, Blue Apron only allows you to order meals with up to four servings on its Signature for 4 plan.

As such, it may not be suitable for those who need to prepare meals for larger households or families.

It may also not be a good option for people who prefer eating organic, as only certain recipes contain organic ingredients.

Purple Carrot

Purple Carrot is focused on providing plant-based meals and offers limited options for other dietary patterns.

Meal kits are also manufactured in a facility that processes wheat, gluten, and nuts, which may not be suitable for people with certain food allergies.

Like Blue Apron, Purple Carrot only offers meals with up to four servings each. Thus, it may not be the best option for larger households.

Additionally, most meals from Purple Carrot use conventional ingredients, not organic, if this is an important consideration for you.

Finally, there’s limited information regarding how ingredients are sourced or whether they partner with local suppliers, which may be an important consideration for some.

Blue Apron and Purple Carrot are two services that provide flavorful and easy-to-prepare meal kits.

Blue Apron provides a variety of dinner recipes, including many that are low in calories, carb-conscious, and WW-approved.

Meanwhile, Purple Carrot is focused on providing plant-based foods, including an array of breakfasts, lunches, dinners, and snacks.

Get started with either program here


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