India’s Lo! Foods eyes exports to Europe with low-carb and keto-friendly bakery and snacks

The current range consist of low-carb and keto-friendly flours, namkeens, desserts and cookies.

According to founder, Sudarshan Gangrade, the aim was to develop low-carb alternatives to the carbohydrate-heavy Indian diet.

All of Lo! Foods products provide less than 5g of carbohydrate per serving, which is approximately 60% lower than similar products in the markets.

For instance, typical Murukku contains between 9 to 11g of carbohydrates per serving, while Lo!’s has 2.9g.

Through these products, the firm hopes to reduce carbohydrate content in a typical Indian meal from 75-85%, to under 50%.

We hope to reduce the incidence of obesity, diabetes and cardiac risks by limiting carbohydrates, and offering health benefits, particularly weight loss and reducing blood sugar levels, blood pressure, as well as triglycerides​.”

In 2016, about 166 million adults in India are overweight or obese, and the number of diabetic adults were estimated to be nearly 73 million.

Domestic market

Since launching two years ago, the firm makes an average of US$1.5 million annually in sales, with sales growing month-on-month amid the pandemic.

In India, Lo! Foods products are mainly sold online through e-commerce platforms like Amazon, Flipkart, Bigbasket and its online store.

Its customer base includes health conscious consumers, as well as those who are actively trying to lose weight through a keto diet, or people who are diabetic and have been advised by their doctors to eat a lower carbohydrate foods.

Export markets

Outside of India, Lo! Foods products are also available in Singapore and US, having started exports this year.

Source link Fit Fast Keto

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